T
here’s nothing new about the idea of staying hydrated during exercise. But how about wearing the remains of your pre-workout coffee or energy drink?
The performance of eco-friendly brand Sundried suggests the latter is increasingly popular for those concerned with the environmental cost of training gear.
Sundried’s range, which includes clothes made from recycled coffee grounds and plastic bottles, has grown from six product styles to more than 100 within four years. Having initially predicted revenues of £3m for 2020, CEO Daniel Puddick claims his company could have doubled that figure if it had been possible to meet demand during the pandemic.
