Sara Davies is swapping the boardroom for the ballroom.
The Dragons' Den star is used to dishing out the criticism but now she will be on the receiving end when she takes part in the new series of Strictly Come Dancing.
Usually one to make nervous entrepreneurs tremble in fear, Sara will now be the one shaking as she swaps the boardroom for the dance floor.
"I actually have no idea if I can dance as I've not done it since I was about 10. In my head I think I'm going to be great but the reality might be a bit different," confessed Sara when the news was announced on Good Morning Britain.
When she entered the Den in 2019 at the age of 35, the crafting queen was the youngest ever Dragon to take part in the BBC series at the time.
Her rise to success all began 13 years ago from her university bedroom, where she founded a retail business specialising in crafting called Crafter's Companion.
Get the news you want straight to your inbox. Sign up for a Mirror newsletter here .
Spotting a gap in the market for an envelope-making tool for card makers, Sara invented one named The Envelope with the help of her engineer Dad.
Crafters bought them in their thousands, catapulting her business to success and turning over £500,000 by the time she graduated.
Sara’s company now turns over £34 million a year, exports to more than 40 countries worldwide and employs more than 190 staff in UK, the US and across Europe.
She is the recipient of over 25 business awards and in 2016 was recognised for services to the economy with an MBE in the Queen’s Birthday Honours list.
Despite not being around for long, Sara has already invested a total of £1,118,666 in Den business.
These include Malaysian Chilli Paste Mak Tok, cutting tool Pipe Easy and Shower Gem, a storage solution for bathrooms.
Sara, who has been married to husband Simon since 2007, credits him with helping co-found her thriving company and she now has a net worth of around £37million.
The couple, who live in Teeside, have two boys together named Charlie and Oliver - with Sara describing herself as a "relaxed and laid back mum".
She has stated that Crafter's Companion isn't her number one business success, but actually being able to be a "mam, wife and a businesswoman" at the same time.
"I’m a busy person but I never feel like my kids are being compromised. They have a loving, supporting family around them at all times," she posted on Instagram.
"My learning is that we CAN have and do both.
"No matter how busy you are as a working mum you shouldn’t feel less of a mother– you are doing your best and that’s exactly what counts!"
Sara will be following in the footsteps of fellow Dragon Deborah Meaden, who was partnered with pro dancer Robin Windsor in the 2013 series.
"It always felt like a pipe dream until I joined the Dragons Den panel because Deborah had done it," she said on GMB when the news was announced earlier this year.
"She would talk about it and I thought, 'I could!' but I didn't dare to dream – but I did hope one day maybe.
"I'm really good when I've had a few drinks on a Saturday night," she added of her dance experience. "In my head I think I'll be really good but the reality might be quite different."
This weekend, we will see Sara discover which professional dancer she is being partnered up with.
The business mogul admitted she "hasn't got a clue" how to dance and hasn't done it properly since having ballet lessons as a youngster, but her mum and dad are excited she is taking part.
She added: "The business world has taught me that tenacity, drive and determination deliver results, I hope that I can bring that to the dance floor. And I’m excited to see the impact of all those hours of training on my mum tum!"
*Strictly Come Dancing stars tonight on BBC One at 7.45pm
Do you have a story to share? Email webfeatures@trinitymirror.com.
