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The Guardian - UK
The Guardian - UK
Technology
Alex Hern

How Spotify trolled my friend over his viral cat tweet

Spotify logo
found out last night our cat goes to the kebab shop down the road every day & they give him lamb mince. there’s a picture of him on the wall. Photograph: DADO RUVIC/REUTERS

Meet Thom Phipps.

Thom is a friend of mine, and the co-writer of BBC comedy Asylum. He also tweets a lot.

A few months ago, Thom tweeted this heartwarming tale.

It got a lot of retweets. Then Sam Kriss tweeted the same thing.

It got almost as many retweets. Then everyone else tweeted the same thing.

Including me.

Eventually, it got so bad that another Tom, Tom Whyman, wrote a thinkpiece about how the kebab shop tweet proves that all content is fundamentally inauthentic.

Today, Thom realised he is an old man.

And Spotify’s social media team obliged:

Except… they weren’t really helping. They were just trolling Thom, like everyone else. Look at the song titles.

It turns out, Spotify are old hands at this. Here’s what they sent someone else asking for a playlist of the hits:

And here’s what they sent another user:

The moral is: don’t use a gif as your avatar on Twitter.

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