According to eMarketer, by 2016, mobile will account for 51% of the total digital ad market worldwide. From big brands to small businesses and everyone in between, mobile is becoming a major part of the marketing mix, but mobile ad creative is still stuck in the digital desktop era.
Consumer preferences and expectations can vary greatly between verticals, so leveraging the strategies and ideas of a restaurant brand may not translate well to your retail boutique. To help marketers move into the mobile age, we at xAd have put together a new infographic series to illustrate how and why developing mobile-first ad creative is so important to the success of mobile campaigns.
Just how important can mobile advertising be in retail? Think about the following stats, from both our 2014 Mobile Path to Purchase study and Mobile Ad Measurement Benchmark study:
- More than half of all consumers turn to their devices when first considering a purchase
- More than 50% of retail shoppers make a purchase after looking up information on their phone
- Nearly one in 10 consumers visited a retailer after viewing a mobile ad, according to a benchmark study of more than 80 campaigns for 12 marketers.
- Adding a message that shares the location-based messaging, such as the nearest store location, has increased store visits by up to 130%
Retail shoppers are heavy mobile users who tend to be highly receptive to mobile ads. Whether it’s brand building or information gathering, marketers who use mobile advertising effectively can increase audience engagement and drive a measurable lift in store traffic and sales.
• Download the infographic here
To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com
This advertisement feature is brought to you by xAd, sponsors of the Guardian Media Network’s Future of advertising hub.
