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The Guardian - UK
The Guardian - UK
Technology
Keith Stuart

How publishers are fighting the five-year cycle

The Newsweek website has just posted this interesting article. It's about how games companies are finally addressing the consumer lethargy that hits at the end of every hardware generation - and not just by bringing out endless film licenses.

I've written about this age-old problem in my Technology column, so it's interesting to hear about some pro-active measures - even though the piece concentrates heavily on EA. The giant publisher has moved into the Korean online gaming market, creating a multiplayer-only version of its FIFA series, and recently purchased mobile veteran, Jamdat, to get a hold on the mobile sector.

The most intriguing section though, is where Criterion's shooter Black is analysed:



"The first step in navigating the transition is for developers to be a lot more shrewd when crafting games for an increasingly jaded audience. With Black, [Alex] Ward and his team decided to go retro: they stripped the shooter genre back to its essentials--guns and destruction--and built a single-player game where the levels aren't simply a static backdrop, but shatter and crumble as the player empties one ammo clip after another."



Of course, this reflects what reviewers have been saying about the game, but I hadn't thought of Criterion's design as being so intricately targeted - not just at a specific audience, but at a specific audience in a certain state of mind at a single point in time. There's something quite Fin de siècle about it...

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