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The Guardian - US
The Guardian - US

How one company is making packaging more sustainable

Apparel packaging works hard for consumers. It delivers information, communicates brand qualities, and helps protect product quality and integrity. Avery Dennison, the leading manufacturer of label and packaging material, is collaborating with retailers, brands and manufacturers to make apparel packaging work even harder by making it more sustainable. Here’s how:

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Research and development helps reduce the amount of materials used in labelling. Photograph: Avery Dennison

Reduce material use

By investing in research and development along with product innovation, the amount of materials required for packaging and labelling can be simplified and reduced. This reduction can be done while still improving the overall performance of packaging design.

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This label uses recycled materials. Photograph: Avery Dennison

Incorporate recycled materials

Avery Dennison is constantly expanding the number and type of packaging solutions that incorporate recycled plastics and other materials.

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These labels use responsibly sourced materials. Photograph: Avery Dennison

Responsibly source raw materials

Avery Dennison has established rigorous company-wide targets for sourcing and using certified raw materials, including FSC-certified paper.

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Life cycle analysis is used to help produce packaging. Photograph: Avery Dennison

Employ life cycle analysis

The Avery Dennison Greenprint tool provides life cycle assessment data in six categories (fossil material, trees, water, energy, greenhouse gases and waste) to help our customers assess the impact of their packaging choices.

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Packaging produced by fair labour standards. Photograph: Avery Dennison

Promote fair labor standards

The company is committed to working with businesses and supplier partners to promote fair labor standards throughout its global organization and supply chain.

Learn more about Avery Dennison and its efforts on sustainable packaging. Join the conversation and see what employees and partners have to say on the topic of sustainability.

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Content on this page is provided by Avery Dennison, a sponsor of the Vital Signs platform.

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