Unsurprisingly, the popularity of Instagram has made it a hotbed for marketing and the use of celebrities to endorse products is commonplace.
Rugby players are no different, with many now being seen as social media influencers off the field.
But which rugby star earns the most per post on Instagram?
Website Liverugbytickets.co.uk sought to find out which 2019 global rugby superstars earn the most per post on Instagram and their results showed that two Wales internationals feature in the top 10.
Leigh Halfpenny rakes in on average £728 per post to his 237,000 followers, while George North earns £584 per post on Instagram.
Impressive numbers, but that's only enough to see them sit in eighth and 10th spot respectively on the list of biggest earners.
Former All Blacks fly-half Dan Carter still holds the most influence on social media - earning an incredible £3,816 per post on average.
Fellow New Zealand Sonny Bill Williams is next - picking up around £3,136 per post.
In third and fourth are a couple of Australia internationals, with Quade Cooper earning £1,742 from posts to his 414,000 followers. Former Wallabies winger Nick Cummins stands to gain around £1,477 per post on the social media platform.
Completing the top five is former England rugby league convert Sam Burgess, who makes around £1,060 per post.
Irish legend Brian O'Driscoll is the sixth-highest earner, making £914 per post, while England internationals James Haskell and Danny Cipriani make up the list - earning £864 and £649 respectively per post.
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