This year's I'm a Celebrity finalists could make a tidy sum on Instagram after their stint in the castle.
Instead of filming in an Australian jungle, the 20th series of I'm a Celebrity, Get me Out of Here took place at the historic Gwrych Castle, Abergele in North Wales in the wake of the coronavirus pandemic.
Bestselling author and podcaster Giovanna Fletcher was crowned the winner. Alongside Giovanna, finalists Vernon Kay and Jordan North were all in with a shot of winning the show.
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Vernon was announced as this year's third-place celeb, with Jordan North finishing second.
And the finalists could now see a boost in the amount of money they could make through social media platform Instagram.
Before entering the castle, Jordan North could earn just under £500 per Instagram post - but now he can rake in nearly £2,000 per post.
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Social media marketing agency, Pilot Fish Media has looked at Instagram data to reveal how much the finalists of I’m A Celebrity can now make on Instagram compared to when they entered the castle.
Giovanna could already earn more than £3.5k per Instagram post before entering the castle but her time on the show has made that increase to £4,683.19.
Vernon, who came in third place, has more than doubled his Instagram earnings while being in the castle, going from making £482.29 to approximately £1,055.34.
*I'm a Celebrity airs on ITV
