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Daily Record
Daily Record
Sport
Gabriel McKay

How much Euro 2020 qualification is worth for Scotland as our game hits finals jackpot windfall

Some say money is freedom. Many maintain it's the root of all evil. Others insist that money isn't actually a thing but rather a relation between the labour of different individuals that, under a system of generalised commodity production and exchange, expresses itself as a relationship between things.

What's inarguable though is that money makes the world go round, and Scotland's qualification for Euro 2020 won't just bring sporting benefits.

At a time when the SFA has been forced to make 18 redundancies amid the Covid crisis, ending 23 years of hurt will provide a much-needed boost to the coffers.

Our game is set to coin it in after the national team's Belgrade belter, hopefully setting us up for better times ahead.

Manager Steve Clarke confirmed as much after the match.

He told Sky Sports: "I have to thank the board at the Scottish FA for showing their faith in me.

"Thankfully I've managed to deliver for them. It's been a difficult time for the country and financially for the Scottish FA this is a big step forward.

"So I'm delighted for them."

Here's our breakdown of what qualification could mean in terms of cold, hard cash.

Prize money

Scotland celebrate in Serbia (Getty Images)

Let's start with what's already in the bank after last Thursday's glory night.

Each qualified team gets €9.25million which is currently around £8.3m - though depending on Brexit and the price of the pound it may be more by the time we actually get there.

There's a further £1.35m on offer for each group stage win, with £673k for a draw.

Scotland have never made it past the first round of a major tournament but let's dare to dream.

There's £1.8m on offer for making it out of the groups and a massive £9m for the winners as set out in the table below.

Those are the current prices in Sterling but the prize will be paid in Euros as shown.

Round Prize money
Last 16 €2m
Quarter-final €3.25m
Semi-final €5m
Runner-up €7m
Winner €10m

So that's just over £8m in the bank already with the potential for that to increase depending on how we do in the finals.

Potential income: £8.3m-£20m

Hosting

(SNS Group)

This one is a little more hard to quantify as there's no hard and fast number for the benefits of being a host city.

Hampden will host three group games: Scotland vs the Czech Republic, Croatia vs the Czech Republic and Croatia vs Scotland.

In addition the winner of Group E will face one of the third-placed teams in a last 16 match in Glasgow.

According to the Scottish Government being a Euro 2020 host is "predicted to have a positive impact economically and reputationally due to an increase in visitor numbers to the host city and wider Scotland".

Hosting the Champions League final is estimated to be worth around £45m for a host city, while Hampden hosting the 2007 UEFA Cup final brought in £11.5m.

If we assume a figure somewhere in between - Euro 2020 is bigger than the UEFA Cup but spread over different cities in a way the Champions League final is not - we could assume around £25-30m per match.

Of course, those projections are based on full stadiums so the picture could change if Covid restrictions are still in place.

Potential income: £100m-£120m

Long-term impacts

(PA)

The issue of long-term benefits of hosting major tournaments is a contentious one.

For example, from 1968 to 2012 all Olympic Games cost more than estimated. On average, the costs were 150 per cent over the originally estimated budget.

However, the format of Euro 2020 means it's being hosted at already existing infrastructure so only around £2m was spent bringing Hampden up to code.

A 2007 study claimed that hosting major sport events can cause positive shifts in tourism demand on a long-term basis, while studies have shown a positive impact on jobs after hosting tournaments.

However, job gains in Switzerland and Austria after hosting Euro 2008 were limited to the following 12 months.

While Glasgow would have been hosting games regardless, it's not too much of a jump to say the long-term economic impact will be greater with Scotland having qualified.

Potential income: Unclear but the signs are encouraging

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