The road to the Champions League group stage may be more dangerous than ever - but the reward at the end gets more enticing year on year.
Celtic took their first steps towards Europe's top table with a comfortable 3-1 first leg win over Sarajevo in the first qualifying round but, should the return clash be the formality it now should be, there remains a long way to go.
Just another three two-legged ties to be exact.
However, as the Champions League continues to become ever more awash with cash, the financial incentive for qualification becomes greater and greater.
In total, teams will share a staggering prize fund of £1.83billion from this season's tournament.
But how does this break down for Celtic?
Neil Lennon's side will receive cash for every qualifying round they navigate followed by a hefty sum if they reach the group stage.
In total, the Hoops could bank £14.7m on their journey. If they drop out in the play-off round, there'd be £4.5m coming their way.
£2.4m would then be dished out for every win, and even £800,000 for a draw. Should Celtic upset the odds and then reach the last 16, they'd be due another £8.5m.
The Premiership champions would also be entitled to a share of UEFA's £525m co-efficient pool and, of course, that's all before you even take into account the astronomical TV money ploughed into the competition.
First Qualifying Round - €280,000 (£251,759)
Second Qualifying Round - €380,000 (£341,640)
Third Qualifying Round - €480,000 (£431,546)
Play Off Round - €5m (£4,495,275 - only for eliminated teams )
Reaching Group Stage - €15.25m Euros (£2.62m)
