It might not have same glitz and glamour of the Champions League but Europe's second competition shouldn't be sniffed at.
The Europa League lacks the same gaudy income of its big brother, that's for certain, but teams can make a pretty penny with an extended run in the competition.
And that's what Celtic and Rangers intend to do.
The Premiership pair have both reached the group stage for the second consecutive season and will be aiming for an extended run.
Financially it's important but both our sides making waves on the Continent will also help boost Scotland's club coefficient after years in the doldrums.
And there's the competition aspect, too. Celtic were sickened after their collapse against Cluj but facing the world's best is only enjoyable if you are competitive.
The Hoops faithful have endured some Champions League shellackings in recent years and the Europa League offers the chance to go much further in the competition.
Record Sport Online crunches the numbers ahead of the tournament proper getting under way.
Europa League prize money
Reaching the group stage: £2.65m
Group stage victory: £517,315
Group stage draw: £172,438
Qualifying as group winners: £906,430
Qualifying as group runners-up: £453,785
Reaching the knockout stages: £453,785
Reaching the last 16: £989,000
Reaching the quarter finals: £1.35m
Reaching the semi finals: £2.1m
Runners-up: £3.6m
Winners: £7.6m
Gate receipts
Rangers (from three-match season ticket package): £5.55m
Celtic (for three-match season ticket package): £4.32m
TV and coefficient money
The 48 teams will share a 10-year performance-based coefficient pot of £75.2m with each coefficient share worth £63,948. The lowest ranked team will receive one share and each team following will earn an additional share. To put all this into context, Celtic earned just over £2m from their coefficient last season while Rangers’ ranking saw them rake in more than £3.5m.
As for TV prize money - Celtic and Rangers are involved in the UK market pool that also includes Wolves, Arsenal and Manchester United. A £150m total will be split among all teams competing in this year's competition.
Money to be made
Yes, the money pales in comparison to what Champions League sides make. The winners of that tournament could potentially earn £80m from prize money alone.
But there is the chance for our sides to earn cash and also make inroads in Europe.
There's plenty of reasons to be optimistic.
