The Duke and Duchess of Sussex broke with royal tradition as part of a well-executed plan to keep the birth of their first child as much of a secret as possible.
Baby Sussex, born at 5.26am on Monday, is thought to have been delivered at the plush Portland Hospital - but no one saw the heavily pregnant Meghan arrive or leave.
And Prince Harry was by her side the whole time.
In a statement made through Buckingham Palace, the Sussexes announced last month that they wanted to keep details surrounding the birth of their first child private.
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And thus far the birth has been shrouded in secrecy with scant few details confirmed by Kensington Palace.
It was not announced that Meghan was in labour until eight hours after the baby had been born.
In contrast, the palace made an official announcement when Kate had gone into labour with all of her three children, then followed with another announcement once she had given birth.
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And the new parents announced the birth of Baby Sussex on their new Instagram page - which has already racked up 6.4 million followers
The official notice announcing the arrival of unnamed Baby Sussex did not go up by the gates of the Palace until more than two hours after it appeared online.
Meghan has been keen to do her own thing throughout her pregnancy which was initially announced in October last year.
Traditionally royal babies were born at home - until Princess Diana chose to give birth to her two sons William and Harry at the Lindo Wing in the eighties, something her son William followed with all three of his children.
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But Meghan, 37, opted against the £7,500-a-night Lindo Wing where sister-in-law Kate Middleton gave birth, reportedly in favour of the US hospital in London, The Portland.
The Portland in Fitzrovia is owned by the Hospital Corporation Of America, and is where royal Sarah Ferguson, as well as Meghan's celebrity pal Victoria Beckham chose to give birth.
Meghan and the royal entourage were able to slip in and and out without being spotted.
And both Harry and Meghan have kept their newborn son away from the prying eyes of the press and public.
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Within hours of the births of Prince George, Princess Charlotte and Prince Louis, Kate appeared on the steps of St Mary's Hospital.
Meghan is said to have considered the idea of posing for pictures and well-wishers straight after the birth as archaic.
In a statement, Buckingham Palace said ahead of the birth: "Their Royal Highnesses have taken a personal decision to keep the plans around the arrival of their baby private.
"The Duke and Duchess look forward to sharing the exciting news with everyone once they have had an opportunity to celebrate privately as a new family."
As yet, only Harry has appeared before photographers.
It remains unknown when the world will be get a glimpse of the new mother and her son.
