Rupert Murdoch's emailed letter to News Corp's 50,000 staff is yet another attempt by him to draw a line under the phone hacking scandal.
It will not work, of course. All the previous attempts have failed too. He closed the News of the World; he accepted the "resignations" of senior executives; he set up a special internal committee at News International to work with the police.
Instead of damping down criticism, these moves stoked the fires of speculation.
Murdoch's strange performance before the Commons culture, media and sport select committee, despite the stupid shaving foam attack, did him no favours.
And his evidence to the Leveson inquiry, especially the second day of questioning, resulted in another burst of bad publicity.
Nothing has assuaged the widespread hostility towards him, and his company, ever since the Milly Dowler phone hacking revelation in July last year.
In today's London Evening Standard, I ask How much more humiliation can Rupert Murdoch take?
