For nearly two decades, LLV Club has been creating travel experiences designed around openness, connection, and community, a vision shaped by husband and wife, CEO Pepe Aguirre and President Claudia Aguirre. Their work sits within a broader cultural shift where conversations around sexuality, confidence, and personal expression are moving out of the shadows and into mainstream dialogue. "People today are more open to discussing who they are and what they enjoy," Pepe says. "There's less judgment, and that creates space for meaningful experiences."
In this evolving landscape, the term sex positive has taken on a modern, inclusive meaning. Rather than being provocative, it emphasizes consent, communication, autonomy, and a supportive environment in which adults can explore their identities without pressure or stigma. Claudia notes, "For us, it simply means respecting boundaries and creating an atmosphere where people feel safe emotionally, socially, and culturally."
LLV Club's events, which span destinations across Europe, the Americas, and worldwide, are intentionally structured around that philosophy. The company began after Claudia and Pepe, both with extensive careers in the hotel and conventions industry, recognized that couples seeking elevated, adult-only experiences had limited options. Early exposure to this niche market revealed significant gaps in quality, hospitality standards, and guest experience. "We came from luxury hospitality, so we naturally understood what discerning travelers expected," Claudia says. "We knew we could create something more welcoming, more organized, and much more thoughtful."
LLV Club's model revolves around curated, private events, hotel takeovers, river cruises, ocean sailings, and destination gatherings, each designed to blend travel, themed entertainment, education, and community. The structure remains consistent: welcome receptions, guided orientation sessions for first-timers, themed evenings, cultural activities, expert-led workshops, and dedicated hosts who introduce guests to one another to ease social interactions. Pepe explains, "Some couples are shy at first. Our job is to make sure no one feels left out, and everyone understands the pace is entirely their own."
A key part of the LLV Club's work involves education. Its events often feature accredited experts who speak on communication, emotional awareness, and relationship tools that couples can take home. "Learning is part of the experience," Claudia says. "If someone leaves with more confidence or clarity than they arrived with, that's valuable."
Another focus for the LLV Club is ethical storytelling. The leadership team prioritizes transparency about expectations, consent, and boundaries. They have built clear community guidelines and emphasize respectful behavior across all activities. "Safety comes first," Pepe says. "There are always designated areas, trained staff, and a structure that ensures comfort for everyone."
The club's membership is diverse, spanning entrepreneurs, medical professionals, executives, and creatives. Many return year after year, some to explore new destinations, others simply to reconnect with friends made on previous trips. LLV Club's repeat rate reflects a sense of trust cultivated over many years. "People build friendships at these events," Claudia says. "It's not only about the nightlife. Many couples come because of the community."
Looking ahead, LLV Club is pivoting toward a younger demographic as cultural attitudes shift. The team is developing more accessible price points and designing experiences that welcome adults in their 30s and early 40s, without losing the elevated feel that long-time clients value. "Younger generations approach relationships and intimacy differently," Pepe says. "We want to create spaces where they also feel represented."
Upcoming experiences include curated itineraries across Europe, river cruises through celebrated wine regions, land takeovers at boutique beachfront resorts, and bucket-list destinations where travel, culture, and community intersect. While the themes and locations vary, the foundation remains the same: consent-driven, judgment-free environments where adults can connect, unwind, and be themselves.
As conversations around intimacy and identity continue to evolve, LLV Club sits at the center of a growing movement toward openness and responsible representation. Claudia says, "People deserve a place where they can explore, learn, and be authentic, without shame, without pressure. That's the heart of what we do."
