Leicester City is among the latest clubs to strike a partnership with the biggest sponsor in the Premier League.
City, who finished last season in ninth place, has signed a deal with global online investment platform, stock broker and cryptocurrency trader eToro.
The package will include in-game advertising during the 2019-20 season, and the chance for the sponsor to gain exposure on the clubs social networks.
It follows what City called a “landmark sponsorship deal” at the start of last season in which the company become an official club partner in the first Premier League deal paid using bitcoin.
The business has become the league’s biggest sponsor for the second year running – with City joining Everton, , Crystal Palace, Southampton and Spurs in their links with it.
Leicester – who were the 5,000-1 league champions in 2016 – said eToro was the ideal partner.
The business has more than 10 million registered users around the world, with investors able to hold commodities, stocks and cryptoassets such as Bitcoin.
Harj Hir, head of partnerships at the King Power Stadium, said: “Our relationship with eToro last season was a really positive one so we’re pleased to renew the partnership and continue our work with such an exciting, innovative industry leader.
“The global reach of eToro is huge and we hope to further strengthen our relations with them as we embark on our second season together in 2019/20.”
Leicester kick off the season under manager Brendan Rodgers with a home fixture this Sunday against Wolves.
The club’s finances have just been bolstered by a deal believed to be worth around £80 million to sell Harry Maguire to Manchester United – making him the most expensive defender ever.
Iqbal V Gandham, eToro UK managing director, said: “We’re proud to be the Premier League’s biggest club sponsor and are delighted to be partnering with Leicester City once more.
“Working with six clubs for the second year in a row demonstrates our commitment to our customers, and to the fans.
“We want to open up our club partnerships for all and to use this celebration to enable smart insights into transfer dealings from industry experts, just like our market leading investment platform.”
