Jennifer Arsenault's professional arc has always been defined by measured risk and a steady ascent grounded in expertise. A career shaped inside Fortune 500 finance departments, she spent years progressing from financial analyst to C-suite leadership. Today, Arsenault is channeling that experience into Executive Valuations, an independent firm built to help business owners understand the true value of the business they have built before venturing into a potential sales transaction.
Arsenault's foundation was cemented with an undergraduate degree in finance, an MBA and a career spanning multiple large organizations in various industries. She worked methodically through increasingly senior roles. Her final corporate position placed her as Director of Financial Planning and Analysis for a real estate investment trust focused on outpatient medical assets.
The work was complex and demanding, and the stakes were high. It also, by her own account, presented a challenging work-life balance. She says, "At the time, I had two little children, and like most women, found it difficult to excel both at home and in the workplace." Following inner guidance, she decided to take a break and leave without another role secured, marking a departure from her usual discipline. This proved to be a pivotal decision rooted in self-awareness rather than retreat.
That brief pause opened an unexpected door. After crossing paths with a marketing executive preparing to launch a boutique investment banking firm, Arsenault accepted the unique opportunity to become a partner given her impressive experience and financial background. "At the time, I did not have experience in the M&A world, full disclosure," she says. "But, I loved the challenge, quickly figured out the new dynamic industry, and realized early on the value of working with small business owners." That unwavering faith in herself and the networks she fostered led to many years of growth in which Arsenault built and led the firm's successful underwriting division.
By 2024, personal priorities again reshaped her path. After leaving the partnership to focus on family during her father's illness, Arsenault stepped away from the firm that she helped build. Clients, however, continued to find her. Through referrals and industry relationships, Arsenault highlights that practice owners sought her out for the same reason buyers once did: clarity. "They wanted to know what their practice was worth," she explains. Those early engagements became repeat relationships, with clients rehiring her for updated valuations as their financial performance evolved.
Executive Valuations emerged naturally from that demand. The firm centers on independent underwriting and valuation services, with a focus on healthcare practices, particularly dentistry, while remaining intentionally broad in scope. "Dentistry, plastic surgery, and med spa have been where the majority of my experience has been," Arsenault notes, "But I've worked in cardiology, orthopedics, dermatology, and other healthcare specialties, and I see this expanding beyond healthcare as well." She strategically designed the firm to support growth across industries whenever opportunities appear.
According to Arsenault, some business owners, particularly physicians, excel clinically while navigating financial complexity without formal training. "I love being able to lend my abilities to these clients and give them confidence," she says. "If they decide to sell, retire, or bring in private equity, they should not walk into those conversations feeling vulnerable." Arsenault practices her role of advocacy by providing independent valuations with an aim to help clients understand their leverage before negotiating terms that may define the next chapter of their lives.
Her client relationships are built on communication, responsiveness, professionalism, and a work ethic forged in high-pressure environments. Trust, she emphasizes, remains the non-negotiable cornerstone. "This industry is extremely relationship-oriented," she says. "My clients often lean on me when they're in situations that are unfamiliar; they need to know they can trust me." As a woman in a male-dominated field, her instinct sharpened her ability to know how to serve healthcare professionals, many of whom are having their first introduction to the marketplace. Arsenault's goal is for them to feel supported and confident, knowing the value of their business.
As Arsenault notes, Executive Valuations is structured around long-term relationships, offering discounted pricing for any previous clients interested in a refresh on valuation, and continued guidance as businesses evolve. Her future plans remain focused on sustainable growth rather than scale for its own sake. She is clear about what success looks like. "I want to work with excellent people and get great results," she shares.
As Executive Valuations prepares for its formal launch, Arsenault's career reflects a rare combination of empathy and earned authority, qualities that now define a firm designed to give business owners something invaluable before they make their next move: certainty.
