Further to my posting about a Californian newspaper testing the subbing facilities provided in India, here's a much more significant example of US newspapers outsourcing to the sub-continent. A Columbia Journalism Review article reveals that adverts for more than 100 US publications are being designed and produced by Express KCS, a company based near New Delhi.
Its chief operating officer, Tariq Husain, says his service can save the ad production department of a typical US paper 30 to 50% a year. So it's no wonder that it is becoming so popular with ailing media companies.
