At first it appears a bland piece of video, but is actually a rallying cry to Iowa evangelicals - and largely aimed at undercutting their support for Mitt Romney. National Review's Byron York offers an insight into the thought processes behind Mike Huckabee's Christmas campaign ad.
"How do you run an attack before Christmas?" Saltsman [Huckabee's campaign manager] wondered. "And how do you respond to one?"
The men decided that the best way was to go positive - and seasonal. Saltsman suggested that Huckabee "sit in front of a camera in a red sweater and wish everybody a Merry Christmas." Huckabee agreed.
The YouTube posting has 3,183 comments at the time of writing. If you watch closely, you can even see a cross.