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Daily Mirror
Daily Mirror
Scarlett O'Toole

How Gwyneth Paltrow's win is good for business after 'sending the internet into a frenzy'

Gwyneth Paltrow has emerged victorious in her ski crash trial against Terry Sanderson, with new research showing the win has been good for business.

The case caught attention from people across the globe and "sent the internet into a frenzy", with the trial causing a surge in online searches for the actress' lifestyle brand Goop.

Searches for "skiing trips" have also skyrocketed as a result of the explosive trial.

Paltrow had been accused by Terry Sanderson of skiing "out of control" when she hit him at Deer Valley Resort in Park City, Utah, in 2016.

However, a judge ruled in favour of Paltrow after a jury took just two hours to return a verdict in favour of the Hollywood actress. She was awarded compensatory damages of one dollar.

Gwyneth Paltrow won the ski crash trial (Sky News)

Within hours of her victory, online searches for Goop exploded to 195% worldwide.

A new finding by Japan-101, following analysis of Google search data, reveals that online searches for Goop skyrocketed to almost triple the average volume in one day, a monumental spike in people Googling for the brand.

Searches for skiing trips have also risen 142% worldwide in the last week.

A spokesperson for Japan-101 said: "Gwyneth Paltrow's appearance in court has sent the internet into a frenzy with every detail making headlines.

Searches for Goop have soared since the trial (WireImage)
Gwyneth's brand focuses on a holistic lifestyle (Getty Images for goop)

"However, whilst Paltrow only won $1 in damages, these findings suggest that the actress-turned-businesswoman can expect to receive far more from purchases through Goop on various products.

"It will be interesting to see if these searches do indeed translate into sales."

Gwyneth's brand Goop is renowned for its holistic approach to everything from skincare to candles.

It also features a clothing line called G.Label by Goop, which Gwyneth chose to wear outfits from throughout her trial.

Gwyneth said she was "pleased with the outcome" of the US ski trial.

Uploading a statement to Instagram following the verdict, she said: "I felt that acquiescing to a false claim compromised my integrity.

"I am pleased with the outcome and I appreciate all of the hard work of Judge Holmberg and the jury, and thank them for their thoughtfulness in handling this case."

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