A crowd of almost 30,000 Newcastle United fans enjoyed the comfortable FA Cup third-round replay victory over Rochdale.
The offer of £10 tickets for adults proved enough of an incentive for thousands to turn out for the clash with the League One outfit.
Eoghan O'Connell's own-goal broke the deadlock early on, and goals from Matty Longstaff and Miguel Almiron effectively sealed the tie by the half-hour mark.
Joelinton bagged his first competitive goal at St James' Park late on, while the visitors grabbed a late consolation via Jordan Williams.
Head coach Steve Bruce praised fans for their support on the night and for turning out in numbers for a midweek replay against lower-league opposition in January.
He said: "To the supporters: well done. 30,000 here is unbelievable in this day and age. Well done to them."
But how did the size of the crowd compare to previous St James' Park attendances for FA Cup ties?
In terms of midweek replays at St James' Park, the highest attendance during this period was for United's thumping victory over Championship outfit Stoke City. However, the crowd was likely affected by the news of Kevin Keegan's imminent return for his second spell in the dugout.
The lowest attendance by some distance was for the replay against Plymouth Argyle in the 2009/10 season, which saw just shy of 16,000 supporters in the stands.
The highest home crowd during the Ashley era was for the third-round tie against Luton Town in 2018, which saw 47,096 witness Rafa Benitez's side comfortably dispatch the League Two side.
Here's a look back at the attendances for FA Cup ties to be played on Tyneside during the Mike Ashley era:
January 16, 2008 - Newcastle United 4-1 Stoke City
Attendance: 35,108
The Magpies set-up a fourth-round trip to Arsenal following a comfortable victory in front of Ashley and Keegan.
Michael Owen, Cacapa, James Milner, and Damien Duff grabbed the goals, with Liam Lawrence snatching a late consolation.
January 14, 2009 - Newcastle United 0-1 Hull City
Attendance: 31,380
Daniel Cousin's late winner sent the Magpies tumbling out against a largely second-string Hull City side.
Joe Kinnear and Phil Brown were sent to the stands for a confrontation on the touchline as a chorus of boos rang out at the full-time whistle.
January 13, 2010 - Newcastle United 3-0 Plymouth Argyle
Attendance: 15,805
Peter Lovenkrands' perfect hat-trick ensured the league leaders easily knocked out the Championship strugglers.
Factors in the surprisingly low attendance were undoubtedly the 820-mile round trip for the visitors, while the Magpies hosted fellow promotion hopefuls West Brom just days later.
January 7, 2012 - Newcastle United 2-1 Blackburn Rovers
Attendance: 30,876
Jonas Gutierrez scored a stoppage-time winner to book a place in the fourth round, but the match is remembered for United's memorable first strike.
Hatem Ben Arfa's mazy dribble saw him beat seven opponents before emphatically firing the ball into the roof of Mark Bunn's net.
January 4, 2014 - Newcastle United 1-2 Cardiff City
Attendance: 31,166
Ole Gunnar Solskjaer's side earned the club's first victory on Tyneside in 51 years with their third-round success.
Substitutes Fraizer Campbell and Craig Noone both netted for the Bluebirds following Papiss Cisse's opener.
January 18, 2017 - Newcastle United 3-1 Birmingham City
Attendance: 34,896
Matt Ritchie's double and a Yoan Gouffran goal settled the replay days after a 1-1 draw at St Andrew's.
David Cotterill set-up a potential grandstand finish, but Gouffran settled late on to settle any nerves among the hosts.
January 6, 2018 - Newcastle United 3-1 Luton Town
Attendance: 47,096
A deadly nine-minute spell saw the Magpies ease past the League Two side, with a double from Ayoze Perez and Jonjo Shelvey's strike giving Benitez's side a three-goal cushion at the break.
Danny Hylton pulled one back shortly after the break, and the visitors produced a spirited second-half display in front of their travelling 7,400 supporters .
January 5, 2019 - Newcastle United 1-1 Blackburn Rovers
Attendance: 36,440
Ritchie spared the Magpies' blushes with a penalty six minutes from time to salvage a draw against the Championship side.
Bradley Dack had given Rovers the lead, and it was United who ultimately came out on top with an extra-time victory at Ewood Park in the replay.
January 26, 2019 - Newcastle United 0-2 Watford
Attendance: 34,604
Both sides rang the changes for the fourth-round tie at St James' Park, but it was the Hornets who came out on top in a turgid affair.
Andre Gray and Isaac Success bagged the goals as Watford moved a step closer to their FA Cup final appearance.
January 14, 2020 - Newcastle United 4-1 Rochdale
Attendance: 29,786
The Magpies buried any hopes of an upset with a rampant start that produced three goals before the half-hour mark.
Joelinton grabbed his first competitive goal at St James' Park as United booked a fourth-round tie with Oxford United.
