This BBC circular, which went to everyone in the Future Media & Technology group, came to me from a friend. I think I'll leave the comments up to you:
"The Pronunciation Unit has been asked to add the phrase "web 2.0" to its database. It has been suggested to us by a BBC software engineer that "web two point oh" is the most usual pronunciation in the British web community, and we wanted to test this with you. If you feel that you use or have heard the phrase frequently enough to be confident of a usual British pronunciation, please choose one of the five voting buttons above before Monday to let us know your opinion. We will use your responses to make our recommendation."
The options, in case you're interested were "Two point oh", "Two dot oh", "Two point zero", "Two point nought" and "Other". I'm sure there are some wackier options out there.
