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The Guardian - UK
The Guardian - UK
Technology
Greg Howson

How cool?

Wii may be outselling the PS3 but Playstation is still seen as a "cooler" brand than Nintendo. Or so says the latest CoolBrands survey. Chosen by 2000 members of the public and the slightly sinister sounding CoolBrands council, the survey chose Aston Martin as the coolest brand in the UK. Playstation was number at six and Nintendo nine along with the likes of iPod (2) and Bang and Olufsen (4). Microsoft was not in the top 20. So, is Playstation "cooler" than Nintendo? Does it matter? The full top 20 is:

1. Aston Martin 2. iPod 3. YouTube 4. Bang and Olufsen 5. Google 6. Playstation 7. Apple 8. Agent Provocateur 9. Nintendo 10. Virgin Atlantic 11. Ferrari 12. Ducati 13. eBay 14. Rolex 15. Tate Modern 16. Prada 17. Lamborghini 18. Green & Blacks 19. iTunes 20. Amazon

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