Registration for this event has now closed due to over subscription. Thanks for your interest.
Please keep an eye out for the accompanying downloadable guide.
The Guardian are running a series of free events for charity leaders in association with Zurich Insurance. These evening seminars will shed light on the different areas of risk that threaten the third sector. The aim is to bring together charity leaders to share their experiences and best practice, providing opportunities to learn from and question expert speakers in addition to network with peers. Each event will feature a panel discussion sharing first hand experiences and insight, followed by smaller facilitated round table discussion groups and refreshments and networking. You can read the write-ups from the first two events here and here.
A good reputation is vital for charities large and small. However in this era of 24 hour news, instant information and media scrutiny a reputation that has taken years to build up can be destroyed in a matter of minutes, if handled badly.
This event will demonstrate the best way to respond to negative media coverage to ensure damage limitation in addition to sharing best practice tips for correctly managing your organisation's reputation online.
Agenda
18.00 Registration and refreshments
18.30 Welcome
Kerry Eustice, head of education and society networks, Guardian Labs
18.40 Setting the scene: What are the reputational risks charities face?
Hannah Clark, head of charities and social organisations, Zurich Insurance
18.50 Panel: Managing reputation and responding to negative media coverage
Our panel of speakers share their tips on how to respond to negative media coverage to limit damage to brand reputation.
Managing reputation: what to say, what not to say, who to say it to and how fast to say it
Vicky Browning, director, CharityComms
Sophie Corlett, director of external relations, Mind
David McAuley, chief executive, The Trussell Trust
Victoria Bales, strategic risk consultant, Zurich Risk Engineering
19.40 Breakout into smaller discussion groups
Following the debate, five roundtable discussion groups (of between 10-12 people) will split off to take part in smaller group discussions. Each table will discuss different areas of reputation management detailed below.
Table topics to be confirmed.
20.30 Brief feedback from tables
What were the main points that came out of the discussion on each of the tables?
20.40 Summary and closing remarks
20.50 Informal drinks and networking
21.20 Close
Date: Wednesday 9 July 2014 18.00 - 21.20
Location: London, Guardian offices, Scott Room
This event is designed for and aimed at charity leaders and decision makers. Places are free of charge but extremely limited. Please complete this form to apply for your place.
The events are also aligned with free guides for charities, Understanding the impact of emerging risks and Planning for and dealing with major incidents. You can download both for free here.
Please contact conferences@theguardian.com if you require any further information.
If you work in the charity sector, please join our free network for charity professionals.
Registration for this event has now closed due to over subscription. Thanks for your interest.
Please keep an eye out for the accompanying downloadable guide.
