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Fortune
Fortune
Alan Murray, David Meyer

How CEOs can protect their companies from short-term risks while preparing for the future

Corie Barry, chief executive officer of Best Buy Co., speaks during the Fortune's Most Powerful Women Summit in Washington, D.C., U.S., on Wednesday, Oct. 23, 2019. (Credit: Sarah Silbiger—Bloomberg via Getty Images)

Good morning.

Every era has its challenges, but the current one seems to pose more than its fair share. On the one hand, businesses face a host of short-term issues—pandemic, war, supply chain problems, inflation, labor shortages, a mental health crisis, dysfunctional government, a disintegrating global order, social unrest, an impending recession—did I miss any? On the other, there are major disruptive changes on the horizon that demand business transformation: a technology revolution, an energy transition, a rethinking of office work, and a redefinition of the purpose of business. So how does a company protect itself against the short-term risks while driving the transformations needed to win the future?

That was the challenge Fortune posed yesterday to a dozen CEOs from various industries in a virtual discussion held in partnership with McKinsey. Some takeaways:

—Focus is critical. Says Raytheon CEO Greg Hayes: “Focus on what you can control. And don't worry about those things that you can't, because everybody's dealing with the same issues that we are. For us, it’s focus on our mission, focus on our people, focus on our values. And if you do that, I really believe you can get through this.”

—Tend to the needs of your employees. If they feel safe, secure and well cared for, they can both handle short-term shocks and participate in the long-term redesign. “Resiliency and innovation are closely related,” said Jay Brown, CEO of Crown Castle.  If you tend to the “whole person,” employees “go the extra mile and push harder,” said Best Buy CEO Corie Barry.

—Your ESG plans need to be “embedded into everything,” says H&R Block CEO Jeff Jones. “They should be tied to your strategy.” Booking Holdings CEO Glen Fogel agreed: “Doing these things in the long run will increase the value of your company.”

—Crises are also opportunities. “Out of great suffering comes good blessings. Out of great chaos can come great change,” said Mick Farrell, CEO of ResMed.

—Leadership matters. “These are the moments when CEOs' actions really matter. And companies that have acted with intentionality and courage have really used moments like this to pull ahead of their competition,” says Asutosh Padhi, North America managing partner, McKinsey.

More news below.


Alan Murray
@alansmurray

alan.murray@fortune.com

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