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International Business Times UK
International Business Times UK
Robin Williams

How Carlos Alcaraz and Emma Raducanu Are Transforming Mixed Doubles Into Must-Watch Gen Z Tennis Entertainment

Tennis mixed doubles (Credit: Via Pinterest)

Carlos Alcaraz and Emma Raducanu are indeed transforming mixed doubles tennis at the 2025 US Open. Their partnership has brought fresh excitement to a format that previously received less attention, especially among younger, Gen Z fans.

The revamped mixed doubles event features a higher prize fund of £830,000 ($1 million) and a smaller, star-studded field, making it more competitive and engaging.

Both players share a genuine friendship and strong on-court chemistry, which shines through in their matches and interviews. This fresh energy is helping to make mixed doubles a must-watch event, blending world-class skill with relatable personalities.

Why This Star Partnership Is Raising Mixed Doubles' Profile

Carlos Alcaraz, the 20-year-old Spanish prodigy and reigning French Open champion, has teamed up with Britain's Emma Raducanu, the 2021 US Open winner, to compete in the newly redesigned mixed doubles event. The US Open now offers a prize fund of £830,000 ($1 million) for mixed doubles, nearly 70% higher than in previous years, aiming to attract top singles players and boost fan interest.

Alcaraz calls Raducanu 'the boss' on court, praising her leadership, while Raducanu describes their partnership as a 'genuine friendship' formed over years on tour.

How the New US Open Format Is Revitalising Mixed Doubles Tennis

The 2025 US Open mixed doubles event features just 16 teams, down from 32 in past years, to highlight star players and intensify competition. While some doubles specialists have expressed concerns about fewer opportunities, the larger prize fund and star-studded entries have attracted a younger, broader audience.

Key facts:

  • 16-team draw, halving previous sizes
  • £830,000 ($1 million) prize fund, almost double 2024's amount
  • Event held during Fan Week to maximise visibility.

These changes reflect tennis's strategy to blend skill with entertainment and grow its fan base.

How Alcaraz and Raducanu's Chemistry Is Captivating Fans

Off court, their playful banter and mutual respect have won over fans worldwide. A viral US Open interview video showed their easy rapport, earning millions of views online.

Raducanu said, 'Our friendship makes playing together fun and helps us perform'. Alcaraz added, 'She leads on court; I try to support'. Rumours of romance persist, but both insist they are close friends. Their authentic personalities especially resonate with Gen Z, who value transparency.

Why Their Partnership Matters for Tennis's Future

Alcaraz and Raducanu are redefining mixed doubles by combining elite skill with engaging personalities. Their involvement attracts fans who might usually overlook doubles, expanding tennis's reach.

This trend fits modern sports culture, where athletes are also entertainers and influencers. Their influence keeps tennis relevant in the digital age.

What Fans Can Expect at the 2025 US Open Mixed Doubles

Expect:

  • Fast, dynamic play blending Alcaraz's power with Raducanu's precision
  • Humorous, lighthearted moments shared widely on social media
  • Unique teamwork showcasing mixed doubles' strategic appeal

Their matches will likely be social media highlights, drawing devoted fans and newcomers alike.

Mixed Doubles Tennis's New Era with Alcaraz and Raducanu

Carlos Alcaraz and Emma Raducanu are revolutionising mixed doubles tennis in 2025. Their mix of elite talent, genuine connection, and engaging personalities turns the event into a must-watch spectacle that especially appeals to Gen Z.

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