How can the public sector obtain accurate citizen data?

Online research from YouGov and SAS, the leader in business analytics software and services, has found that more than four in five Britons (82%) have never knowingly provided false information in a government agency form – putting the public sector in prime position to collect a central repository of reliable and valuable 'big data'.

The 'Communicating with the Citizen' survey of 2,160 British citizens showed that if government departments maximised response rates to official forms of communication, the public sector would obtain high quality, accurate data on its citizens, which could drive significant value through high-performance analytics (HPA).

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