The NBA’s in-season tournament has been a topic of debate and scrutiny since even before its introduction earlier in the 2023-24 season, with no shortage of opinions on how to enhance its appeal and significance to the league calendar and its fans.
One of the primary concerns surrounding the in-season tournament is establishing a clear purpose to fans still struggling to keep up with how it works and elevating its prestige. Infusing an international element into the In-Season Tournament could broaden its appeal, with teams outside of the NBA being included in future iterations. Establishing more of a sense of tradition and legacy around the in-season tournament could contribute to its long-term success as well.
A multifaceted approach to boost the NBA’s in-season tournament, combining incentives, innovation, global appeal, strategic planning, fan interaction, and a sense of legacy are just some of the suggestions that came up on a recent episode of the CLNS Media “Garden Report” podcast.
Check out the clip above to hear what guest Brian Barrett of the Ringer had to say on the tournament.
Listen to the “Celtics Lab” podcast on:
Apple Podcasts: https://apple.co/3zBKQY6
Spotify: https://spoti.fi/3GfUPFi
YouTube: https://bit.ly/3F9DvjQ
