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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

'How Can I Sex Up This Blog Business?'

"Clearly, this is not Rupert Murdoch's world. In Nick Denton's nanopublishing empire, that last word is usually accompanied by eye rolling and air quotes. The meat of his Gawker Media enterprise, after all, is not newspapers or satellites or movies but weblogs, until recently viewed as non-revenue-generating megaphones for online bloviators. Denton, a part-Hungarian, part-Jewish, matter-of-factly gay and cheerfully iconoclastic 37-year-old British expat, has recruited a squad of talented workaholic misfits who use Movable Type, sexual prurience, and relentless snarkiness to draw enough of a crowd to lure advertisers. While he isn't making a bundle yet - and doesn't claim that he ever will - Denton is making a splash that's seriously rattling the media hierarchy."

Wired magazine has a substantial piece about Nick Denton in its June 2004 issue.

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