The Outdoor Advertising Association may have ruffled more than a few feathers with its "Career women make bad mothers" billboard campaign, hastily pulled down days after launch following a backlash by Mumsnet supporters, yet it transpires that there was in fact another controversial ad in its marketing arsenal which never saw the light of day. Adman Garry Lace's agency Beta rustled up a "Bankers or wankers?" billboard for the OAA, using a bit of trickery to rotate the letter "B" to change the look of the word "bankers". Perhaps given the scale of the advertising budgets wielded by the financial services industry it was decided that upsetting mothers and career women – who buy products but don't book ad campaigns – was the best tactical move?
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