Plans have been unveiled to build a mixed-use development including a hotel, offices and restaurant in Millennium Square.
The scheme, which is in the pre-planning stage, includes a bar and restaurant on the ground floor with office space and a 151-room hotel above.
Architectural firm Allford Hall Monaghan Morris (AHMM) says the scheme "reflects the market interest," which is for "high quality office accommodation, more overnight bed spaces, and more and varied restaurants, bars and entertainment around the dockside".
The company goes on to say the aim of Waterfront Place is to design buildings that "distinguishes themselves from the surrounding area".
In its plan, the company states: "The buildings designs will seek to pay regard to the area’s industrial heritage and harbour side character, whilst also being a scheme with its own identity.
"The aim has been to design buildings that distinguishes themselves from the surrounding area in terms of scale, massing, and materials whilst positively contributing to the attractiveness and prominence of Bristol Harbour and the Conservation Area."
AHMM says it has been mindful to "safeguard and enhance key views," adding "cathedral views are acknowledged as being very important".
If Bristol City Council grants planning permission, the development would be built on a currently unused plot of land which separates the Lloyds Amphitheatre from Millennium Square.
The land is owned by Bristol City Council, with London-based property company Bell Hammer set to be the developer of the proposed scheme.
AHMM says the Waterfront Place site is the only one in the area which remains empty since the site regeneration, listing Watershed, Bordeaux Quay, WeTheCurious, Bristol Lab and Arnolfini as the buildings retained from the industrial era that have been reinvented.
It adds the development, planned where there is a "void in the townscape," would "unify and bind together the collection of substantial buildings around the Meeting of the Waters: Bordeaux Quay, Narrow Quay+ Arnolfini, M-Shed, Wapping Wharf and LLoyds".
For these reasons, it says, the scheme can "rightfully provide a central building of Bristol, not just as part of the dockside at a location to where ships from around the world have travelled, but to express the contemporary strength of the place, combining work and leisure, in this location at the heart of the modern city".
A development agreement has been signed and the applicant is currently in pre-application discussions with the council.
