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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Hotel to be named after lads' magazine

Maxim, the British-owned lads' magazine famous for featuring scantily clad women, is to lend its name to a $1.2 bn (£640m) Las Vegas hotel and casino under a licensing deal with an American property developer. Maxim magazine, owned by Dennis Publishing, has a world-wide circulation of more than 2.5m, dwarfing sales of traditional men's magazines such as GQ and Esquire. (Via timesonline.co.uk)

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