Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Natalie Fear

Honor’s new logo is all about pushing past perfection

Honor new logo.

Tech company Honor has launched a brand new logo, marking a bold new era for the brand. Confident and striking, the new look elevates Honor's influence in the tech sphere, proving that it's not afraid to stand out against industry titans like Apple and Samsung.

After teasing its robot phone earlier this year, it's clear Honor is on a mission to innovate the smartphone sphere, with its new logo serving as a bold reflection of its future-forward mission. Simple yet impactful, Honor's new logo brings the promise of an exciting new era in tech.

In a slick promotional video, Honor debuted the new logo alongside its new tagline 'Dare to Be'. The design features a circle motif with a diagonal stripe through it, representing the idea of "breaking through perfection". Shaped by the bravery to innovate, the new logo marks Honor's mission to reimagine the world, break the cycle of mediocrity and forge an extraordinary path.

Transcending empty aesthetics, Honor's new logo is an exciting promise of a new tech era. With the brand rising in the ranks among the tech world thanks to its innovations such as the world's thinnest tablet and array of foldable smartphones, it seems the brand's actions could live up to its confident new positioning.

For more Honor news, check out our review of the Honor MagicBook Pro 14 or take a look at our thoughts on its flagship smartphone, the Honor 400 Pro.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.