Saudi women have managed to make a name for themselves in the world of fashion. Many have displayed talent and uniqueness that has attracted trendsetters and fashion aficionados.
Among the wealth of talent is Honayda Serafi, who was drawn to fashion from a very young age. She dreamed about designing and continued to hone her talent as she grew up, setting herself apart from other designers due to her unique designs and innovation.
In 2016, she set up her fashion label, Honayda, in Lebanon. Her creations have since been worn by international celebrities, such as Priyanka Chopra, Shay Mitchell, Janelle Monae, Angham and others.
Serafi succeeded in creating modern designs that are inspired from Saudi Arabi’s rich culture, environment, nature and history.
She told Asharq Al-Awsat: “Just a few years ago, Saudi society was an easy target for global labels because Saudi women cared about beauty and sought everything that was new and modern.”
“The latest social changes have, however, allowed government institutions to join the sector, creating a greater interest in fashion,” she added, citing clear encouragement from the authorities for the pursuit of the arts.
This has, in turn, allowed Saudi designers to showcase their talent and ideas, she stressed, while also highlighting Saudi Arabia’s rich heritage, which is a major source of inspiration.
“We are looking forward to the establishment of an even greater space for participation, which will be achieved in line with Vision 2030,” Serafi added.
Explaining her label, she said she chose to name it after her because of its uniqueness even though it is a traditional Arab name, meaning an elaborately decorated sword sheath.
“Seeing as my name signifies decoration and beauty, it was only fitting that I use it for my label,” she stated.
Her designs, she continued, focus on highlighting Saudi heritage and the empowerment of women.
Serafi said she wanted women to be aware of the importance of their abilities and for them to express themselves and find their right place in society.
