Denise O’Leary, managing director at Purpol Marketing, explains why the business should win the home business category of the Guardian Small Business Showcase competition.
A beautiful rural location with great connectivity means that Purpol Marketing can bring marketing director level expertise on a pay-as-you go basis to all clients irrespective of geography.
With Skype, a smartphone and a laptop, the world is at your fingertips, complemented of course by face-to-face meetings to build relationships. Purpol has recently recruited and expanded the team using the same homeworking methodology, working remotely and connected to the cloud to share data. This is further enhanced by our network of skilled associates who act as an expert neural net - drawing on specialist knowledge as required.
Purpol Marketing, the home of marketing insight, uses interaction as promotion – asking “Business owners - what marketing challenges keep you awake at night? Whatever it is - I’d like to help!” With videos on YouTube, a complex and very detailed LinkedIn profile with over 2,300 connections and a global reach, marketing strategy knowledge can be shared with anyone who chooses to connect.
Our marketing strategy is market knowledge, using LinkedIn social media to showcase ‘thought leadership’ and broadband connectivity to assist clients regardless of location and without the pain and environmental considerations of lengthy commutes.
Having just completed our first international assignment, there is proof that homeworking - with the correct tools - can cross international boundaries. The creative power of a home-based business is perfect in delivering corporate level expertise, drawing on experts in their specialist fields to provide insight.
All entries which meet the competition criteria are published and our judging panel select a shortlist of the top three for each category. Winners are announced at an awards ceremony in summer 2016.
