Name: The Sales Way
Based: Warrington
Website: www.thesalesway.com
The Sales Way helps companies have more valuable and credible sales conversations with customers. We do this by creating visual training aids that enable salespeople to have articulate and well-informed discussions with their clients.
When I started the business, I needed to deliver creative solutions to clients in a location-independent way so that I could travel between clients and still deliver a connected and responsive service.
I did this by utilising cloud storage to sync documents between devices and I used Skype to provide an office phone number for the business, which would allow me to forward any calls to my mobile when travelling. That way, clients and new prospects could still keep in touch with me, wherever I went.
In order for me to continue running the business from home as the company expands, I decided to hire a full-time virtual assistant based overseas. Employing locally would have meant renting an office which would have been a huge outlay early on in the business. I keep in touch with my virtual employee through Skype, email and Evernote, which is a note-taking application that lets you share information easily. We are now trialling different collaboration tools to enable us to work on designs and documents without having to meet in person.
By using technology effectively, I have grown the business from home while keeping my costs down so that my service is cost-efficient to clients yet also scalable.
Carrie Morgan is the managing director of The Sales Way
