Name: Paola Bassanese
Based: London
Website: www.energya.co.uk
Energya is a company specialising in writing and marketing support services. From providing well-researched articles to supporting clients’ social media strategies, Energya goes the extra mile to come up with new ideas for content and communications, as long as there’s a good Wi-Fi connection! Keeping your head down writing SEO articles brought some good results over the years and clients have been attracted by Energya’s no-nonsense approach to marketing.
Is there a trendy party happening in London? Energya is there to cover it. A new niche product needs more exposure? Energya will create a sparkling Twitter campaign to make it shine. Paola Bassanese, founder of Energya, believes in making genuine connections and taking an interest in people.
Making short videos on Instagram and YouTube proved to be a great way to connect with people; even a simple activity like making videos of daily walks motivated others to take up walking. Video tutorials on how to keep a cold at bay went viral; it’s all about finding a problem and coming up with a solution to make other people’s lives a bit better.
Paola Bassanese is a freelance writer for Energya
