Name: Designed2Eat
Based: Wigan
Website: www.designed2eat.co.uk
Designed2Eat is an all-natural food company. We are a healthy food blog that specialises in a range of yummy cakes and cereal in a variety of sizes and flavours to suit your lifestyle – whether it’s dairy, gluten, wheat, egg, soy, corn, yeast or artificial-free (with only naturally occurring sugars).
Designed2Eat is a father and daughter-owned business. Peter Dickinson is a self-employed business coach who has managed over 300 companies in his 30-year career, and has always worked from home in Wigan. Charleh Dickinson is a Sheffield Hallam food student with an elite sport performance and nutrition background. Charleh founded Designed2Eat’s snack cake venture through her healthy food blog, which was originally started to track her journey on how she overcame her food allergies and intolerances while training.
D2E is innovative in its packaging (D2E can deliver nine-inch celebration cakes through the post), its all-natural ingredients, its production being supplied through partnership companies (who also work out of the home with sections having been converted specially), and supporting like-minded small companies and communities through an affiliate system.
Communication is done via email, file drives, social media and meetings, with everyone working on flexible hours.
Charleh Dickinson is the managing director of Designed2Eat
