Holy Moly has gone all upmarket. Well, sort of. The online gossip site has launched a talk board - to match that of its rival, Popbitch - as part of a brand new site that kicked off with an exclusive Madonna video and - coming soon - a new mobile phone mailout.
The website launched after the original internet gossip outfit, Popbitch, but has enjoyed a higher profile of late, turning one of its longer running sections - the Rules of Life - into a Christmas stocking filler, and providing content for Channel 4's music website. Expect more spin-offs to come.
So which is the best gossip site? Popbitch? Holy Moly? A.N.Other? Or do you prefer a natter on the BBC's Points of View website? Let us know. Oh, and if you've 'spotted' a media type shopping in Sainsbury's or out walking their dog then feel free to tell us about that as well. Just this once.
And so many of you have. But a perusal of the comments below will reveal that the vast majority of them are clearly made up. Is this a problem for gossip websites? Or do you not care what is true and what isn't?