Holly Willoughby looks set to make up to £12million from her new lifestyle brand Wylde Moon.
The 40-year-old launched the venture on her Instagram page yesterday describing it as a place where she will “curate, create and share” the things she loves.
Holly says the site “stands as a measure of where I am in life right now” after she discovered alternative therapies while in Australia filming I’m A Celebrity…Get Me Out Of Here!
And if the platform’s 70,000 new Instagram followers in 24 hours is anything to go by it looks like Holly's brand is destined for success.
The business-savvy presenter is described as a "serial entrepreneur" by PR expert Hayley Smith, of Boxed Out PR, who says the mum-of-three could make as much as £12million from the world of wellness.
“First, Holly isn’t just a TV presenter, she’s a serial entrepreneur with several businesses already under her belt, including lifestyle brand Truly. So she understands industry and demand,” Hayley told the Metro.
She also added that Holly will likely capitalise on the growing interest in mental health and fitness as a result of the nation's lockdowns.
The TV host is in good company in the wellness world with the likes of Kourtney Kardashian, Gwyneth Paltrow and Jessica Alba all creating platforms sharing their tips to get the best out of life.
Wylde Moon will host several different sections including Wylde Women, Wylde Moonboard and Wylde Podcast, the latter of which launched with Girls actress Lena Dunham.
The platform also has a Wylde Beauty section, which features essential oils and chamomile cleansers as Holly tries to get a piece of the billion-dollar beauty industry.
Holly has said she'll add to the "beautiful online space" each month "on the full moon."
And it looks like the presenter's famous friends can't wait to get involved in her new venture.
"Looks exciting!!" media personality Lizzie Cundy commented, while fellow This Morning presenter Rochelle Humes left a clapping-hands emojis as her seal of approval.
As to why she chose her brand's name Holly said she's always felt an affinity to the moon - a "trusted constant" in her life.
“I’ve always been fascinated with the moon, space, shooting stars and looking up. On holiday, I spend more time on the sun lounger at night than during the day.
"The moon is always there – like the sun – no matter where you are in the world," the star mused.
"WYLDE MOON is the embodiment of me reaching a stage in life where, although I have lots of experience, I still don’t fully know who I am," Holly revealed.
"In a selfish way, I am putting this all together to help me and if I can take anyone else along for the ride at the same time, even better.”
