Holly Willoughby has teased 'something big is coming' as fans start to guess over her latest career move.
The This Morning star took to Instagram on Sunday with a series of cryptic posts.
Holly, 40, shared a video that features the name of the new project and the words "something is coming..." written across it.
There are not many details yet for the project but she has revealed it's called Wylde Moon.
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"Something is coming tomorrow... @wyldemoon," she wrote alongside the video to her millions of followers.
She then shared another picture of herself and wrote: "I can’t wait to share more tomorrow… follow @wyldemoon and head to my new website (www.wyldemoon.co.uk) where you can sign up to receive something in your inbox from me in the morning…"
Holly explained how she's announcing the news today as it's a full moon - also known as the Harvest Moon.
She added: "An abundance of bright light illuminating the heart... but another moon is rising."
The TV star links to an official Instagram page which, for now, simply says: "Founded by @hollywilloughby."
Fans are already VERY excited - and have been taking a guess at what it could be.
"Really think it’s a jewellery brand as your necklace is a crescent moon… unless that’s just a coincidence. So excited to find out," one commented.
Another said: "Subscribed & very excited."
"EEEEEK IM SO EXCITED!! JUST SUBSCRIBED!" a third added.
A fourth said: "Hi Holly Sounds like the book or perfume."
"It's spiritual I bet," another guessed.
A fan added: "Signed up. Intruigued."
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