Dancing On Ice host Holly Willoughby looked radiant in a long white strapless gown for Sunday's show.
The floor length dress had off-the-shoulder feathered sleeves, with the feathering also covering the bust of the dress.
There was a panelled mesh section underneath and then a simple, white skirt which Holly paired with silver shoes.
Holly looked ethereal with her platinum blonde hair loosely curled, and her make up and jewellery toned down to let the gown do the talking.
She posted a stunning snap showcasing her look on Instagram, with the caption: "Week 2 @dancingonice ... Baby it’s cold outside but things are heating up on the ice... @itv 6pm... Dress by @halfpennylondon Jewelry by @yokolondonpearls shoes by @sophiawebster ".
Good Morning Britain host Susanna Reid commented: "That’s a beaut".
Another follower gushed: "Stunning dress as always".
"Just so beautiful!" added a third.
The mum-of-three was subjected to cruel abuse on social media last week for the dress she wore, with some viewers claiming it was too risque.
Many even complained to broadcasting regulator Ofcom that Holly's chest was too much for a pre-watershed show.
Broadcasting regulator Ofcom confirmed it received 341 complaints about the ITV show, with most pertaining to Rufus Hound's cutting remark about the government's failure to feed hungry school children, but some outraged over Holly's cleavage.
One tweeted: "Why does Holly have to flash her boobs every time. It’s a family entertainment show. I just don’t get it.
"I would think so much more of her if she dressed like a lady and covered them up. #dancingonice ".
Another moaned: "OK I am going to say it Don't really want to see the boobs out with little left to the imagination on TV Holly Willoughby last night #dancingonice and Osborne daughter on #GMBOscars this am Come on Directors more decorum please".
* Dancing On Ice continues on Sunday at 6pm on ITV
