Holly Willoughby stunned This Morning viewers as she gifted Gino D'Acampo a "willy warmer" on live TV.
The 39-year-old presenter was feeling festive as she gave the TV chef a present from herself and the rest of the team, but he wasn't expecting it to be a rude gift.
Speaking alongside her co-host Phillip Schofield, Holly said: "We've got you a little something as it's Christmas. In honour of that knitwear, I have got you a little gift here for you to open. Can you guess what it is?"
Gino pauses for a moment before asking: "A bottle opener?"
He then adds: "Holly, what have you got me?" as she blonde beauty admits it was a joint present from the team.
Successfully pulling off the wrapping paper, Gino says: "I can see two balls. Oh wow, it is a willy warmer! This is cute, this is very good."
Holly and Phil burst into fits of laughter as Gino eventually realises what the gift was.
Taking to Twitter, fans of the show shared their reactions as many were left giggling away at their screens.
One wrote: "Just picked up my 76 year old mum (tier 2, all above board). Walk in to #ThisMorning. Holly giving Gino D’Campo a knitted willy warmer. Merry Christmas mum!"
"Omg how fabulouse was @hollywills dress this morning also gino in the buff," another shared.
A third commented: "Watching @thismorning #Thismorning @Schofe @hollywills Nice to see the show live on #ChristmasDay Love @Ginofantastico top & Gino you're too funny haha Holly looks stunning - her dress is beautiful Merry Christmas to everyone #Christmas2020 #MerryChristmas."
*This Morning airs weekdays on ITV.
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