This Morning hosts Holly Willoughby and Phillip Schofield were in fits of giggles on Thursday's show as Phil appeared to make a naughty confession.
He was discussing travel money woes with money expert Martin Lewis, when he accidentally said the name of a sex toy website.
He meant to say Love Holidays, but instead he said Love Honey, before joking that was a "very different package".
"Love Honey" then trended on Twitter as viewers giggled over the embarrassing gaffe, with one claiming they now knew how Phil had been spending lockdown.
"Rebecca," said Phil, addressing the caller.
"If Love Honey said..." he realised what he said and looked down at his notes.
"If Love Holidays... Love Honey," he giggled, "That's a whole different package coming through the door there.
Holly laughed and covered her face as Phil joked: "That's a different package holiday."
"Totally different yeah," replied a red-faced Holly.
"Oh Mr. @Schofe! #LoveHoney #ThisMorning " tweeted one viewer alongside a gif of someone fanning themselves.
"Love Honey is trending, that didn’t take long #ThisMorning " quipped another.
"I think we all know what Phil has been up to during Lockdown #LoveHoney #ThisMorning " joked a third.
"'love honey'now we all know what @Schofe gets up to #ThisMorning " added a fourth alongside laughing face emojis.
Phillip took to Instagram shortly after the blunder and giggled about it in a video with Holly.
"As we said, that is an entirely different package coming through the door," he laughed, filming himself from the This Morning sofa during the ad break.
"Your best yet!" said Holly.
"Every so often I utterly c*ck up," he laughed, "Whilst talking to a lady about trying to get a refund from Love Holidays, I told her to contact Love Honey."
"Well maybe it would help!" quipped Holly.
* This Morning airs on weekdays at 10am on ITV
