Holly Willoughby has been wowing viewers with her outfits on Dancing On Ice.
The This Morning star has been pulling out all the stops week on week as she and co-host Phillip Schofield go rink-side on a Sunday night.
And last weekend, Holly drew a wolf whistle from the ITV crowd as she appeared in a stunning low cut, nude coloured dress for the show.
"Anyone else hear the wolf whistle when Holly was talking haha. That dress though," admired one viewer.
But the plunging dress, which was covered with sparkles and golden embroidered leaves, didn't impress everyone.
The 39-year-old drew complaints from viewers to broadcasting watchdog Ofcom who felt it was inappropriate.
When Holly uploaded a picture of herself in the dress to her Instagram page, the snap drew negative comments from her 6.4m followers.
One said: "Cover up a bit more!! You don’t always have to display everything."
"She is stunning and her hair is actually nice tonight but i agree its a bit much for 6pm family show. No need to show a plunging neckline like that," added another.
However, the vast majority were more than complimentary.
"You look sensational," said one.
Another commented: "I wish I had a job I could wear all the beautiful clothes you wear."
"This ones a winner for me," a third added.
Holly's dresses have been quite the conversation topic.
Last month, the mum-of-three was getting comparisons to a certain Disney character thanks to her floor-length, ice blue tulle gown.
And of course it could only be Frozen's Elsa or some even mentioned Cinderella.
But before that, the TV star did confuse viewers who thought Holly was presenting the show in her underwear.
Yes, you read that right.
"Nice of Holly to turn up in her undies," commented one fan.
Another cried: "Go and put your top on Holly!! Omg!!! You are on air in your underwear!!"
