Holly Willoughby shared a rare snap of her youngest child online on Wednesday.
The This Morning presenter took to Instagram to wish son Chester a happy birthday, as the mum-of-three's youngest offspring turned seven.
Sharing a snap of her son carving a love heart into sand on a beach, the broadcaster gave her fans a rare glimpse of her family life.
Facing away from the camera, Chester donned a white T-shirt and shorts with a cream-coloured baseball cap as he enjoyed time by the sea in the sweet picture.
"Happy birthday beautiful boy… We love you Chester #lucky7," the 40-year-old captioned the cute snap to her 7.3 million followers.
Celebrity pals and fans rushed to the comment section to also send their well-wishes to the star's son.
"Happy birthday gorgeous little Chester," model Abbey Clancey wrote underneath Holly's birthday tribute.
Loose Women presenter Christine Lampard also sent a birthday message for the young child, writing: "Happy Birthday gorgeous xxxxxx"
Former footballers Alan Shearer and John Terry also wished Chester well on his special day.
Holly shares Chester alongside nine-year-old Belle and Harry, 12, with husband Daniel Baldwin.
While the devoted mum never reveals her brood's faces online, the ITV presenter often gives her followers a sneak peak of their idyllic life together as a family of five.
Earlier this year, Holly revealed why she chooses not to show her kids' faces online during an edition of This Morning in March.
Following the discussion surrounding Meghan Markle's interview with Oprah Winfrey, Holly backed the Duchess of Sussex and said everyone has a right to 'basic privacy'.
She said: “I think everyone has a basic right to privacy. Basic.
“There’s no one who’s on Instagram or social media that would say: 'Because I shared this one picture, that entitles you to have my entire camera roll. Go ahead and look through it.’
“No one would want that. So it’s about boundaries. And it’s about respect.”
The Dancing on Ice presenter then went on to reveal that she deliberately conceals her children's faces from the spotlight.
"I choose not to show my children’s faces because I know that’s the deal. If you show one photograph then they’re out there," she admitted while chatting on the mid-morning show.
She added: “They’re for consumption for everybody. Which is why I choose not to do it.”
Earlier this month, Holly launched her very own wellness brand - after embracing meditation and sound baths during her stint in Australia for I'm a Celebrity...Get Me Out of Here! in 2018.
The mum-of-three shared the website called Wylde Moon on Instagram and described the brand as a "beautiful online space" where she can share her passions with her fans.
"When I went to Australia to do ‘I’m A Celebrity…Get Me Out of Here! ’, I suddenly had three weeks without my children and for the first time in a long time, I didn’t really know what to do with myself," Holly explained on her new website.
"Australia is the land of alternative therapies, and the town that I was in truly had all kinds of things for all kinds of people."
