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Evening Standard
Evening Standard
Entertainment
Bill Bowkett

Holly Willoughby 'secretly plotting spectacular television comeback' with producer husband Dan Baldwin

Holly Willoughby is secretly plotting a television comeback with her producer husband, according to reports.

The broadcaster, 44, has been left without a prime-time presenting role for the first time in two decades following the cancellation of ITV’s Dancing on Ice, as well as Netflix's Celebrity Bear Hunt.

She also quit ITV’s This Morning two years ago due to the terrifying kidnap and murder plot by security guard Gavin Plumb, 38, who was handed a life sentence last year.

Now, it has been reported that the mother-of-three is planning a spectacular return to the small screen with help from her partner Dan Baldwin, 50.

The producer and co-founder of Hungry Bear Media, who has worked on shows including Celebrity Juice and Gladiators, met Ms Willoughby through work in 2004. The pair married in 2007.

Holly Willoughby with producer husband Dan Baldwin (Instagram/Holly Willoughby)

An insider told The Sun on Sunday: “(Holly) and Dan both know she has what it takes to go solo in a primetime evening slot, and they plan to make her the biggest female presenter in the UK again. Together, they are a force to be reckoned with.

“Plans are in early stages, but they are quietly sounding out friends from the TV, film and music industry to get them onboard for a potential new primetime show fronted by Holly.”

Ms Willoughby reportedly sees herself as a chat show host who could rival the likes of Jonathan Ross or Graham Norton.

She is also understood to have reached out to friends Emma Bunton, 49, Christine Lampard, 46, and Fearne Cotton, 44, “under the radar” to gauge if they would support her comeback and for advice.

Outside of show business, Ms Willoughby runs her own wellness and lifestyle brand, Wylde Moon. She also worked on campaigns for brands including Marks & Spencer, Diet Coke and Oral B.

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