Holly Willoughby was left in a panic on This Morning when Kiki Dee's number was nearly exposed on air.
The ITV presenter and co-host Phillip Schofield were set to chat to Kiki, Beverley Craven and Carol Decker the 'who gives a frock' fundraiser they are taking part in.
However, issues with Kiki's line meant that they had to start the interview without her and hope to bring her in via live link when the issue was solved.
Prior to Kiki appearing on the ITV show, a mystery, robotic-sounding voice was then heard as it began to read out a phone number.
Holly quickly screeched "No don't read out the number!" with Phillip joining in to drown out the sound.
Things swiftly moved on and Kiki eventually joined Beverley and Carol to discuss the fundraiser which sees celebrities raising money for charity by auctioning their iconic dresses.
But it didn't pass viewers by.
"ima spend the rest of the day guessing the last 6 digits of her number #ThisMorning," tweeted one.
Another said: "Hello. Who was that reading our a number? #ThisMorning."
"This is like our Monday morning zoom call #ThisMorning Apart from we usually get Kiki and lose the boss," a third joked.
