Everyone blushed for Holly Willoughby when fans zoomed in to try see her naked reflection in her bubble bath snap.
Her seemingly innocent snap of the bubbles forming a heart in her bath sent fans into a frenzy after they claimed to see her reflection gleaming back from the taps at the weekend.
Since then she has deleted the photograph from her Instagram account and started over.
In her early days, Holly launched her high-flying showbiz career modelling lingerie and gracing the cover of magazines.
Racy scenes captured the bubbly blonde modelling lingerie for Pretty Polly bras on TV in 1998.
In 2017, the daytime presenter didn't mind when the saucy snaps resurfaced because she was "proud" of the "cool" advert.
She told The Sun : “I didn’t mind when the pictures came out again no, of course not. It was a really nice ad, I mean it was quite a cool ad at the time to do and I remember when it came up and I did it.”
One of her sexiest looks to date was on the final cover of FHM magazine in 2016.
In one of the snaps, the glamorous star blew kisses to the camera while she posed up a storm.
Another sizzling photograph captured Holly kicking her bare legs up in the air as she reclined on a chair.
Alongside the snaps, Holly revealed working with the magazine had been an "honour".
At the time, she wrote: "It's the end of an era and to be part of the final issue before FHM takes its place on the big shelf in the sky, has been a real honour. Thanks @fhmagram I'll miss you xxx."
ITV's darling gushed over the shoot as she noted she was "very well dressed" for the magazine shoot.
She added: “If you look on FHM I was very well dressed but do you know what I think probably that was a way to say goodbye to all of that. Like, I’ve had three children.
“Listen there is enough lurking about online to keep my fans busy for a long time. Never say never but I really think now I’m a mum of three – like I don’t think we need to see that anymore.”
Holly has cemented her status as a style icon with her glamorous TV work across This Morning and Dancing on Ice.
More recently, the TV bombshell sparked complaints with her more raunchy outfit choices on Dancing On Ice.
The revealing nude number racked up hundreds of complaints to OfCom following her dazzling TV appearance.
From sun-soaked locations, Holly stunned fans with a slew of swimsuit-clad snaps on her picture-perfect Instagram.
Her 7.1million fans were in total awe.
Compliments would flood her Instagram comments section when she posted a rare swimsuit picture to her grid.
The sizzling selfie showed the mother-of-three swimming in her strapless bikini on one of her amazing holidays.
