Holly Willoughby has been compared to a 'princess' as she stuns fans ahead of Dancing on Ice launch.
The This Morning presenter took to Instagram with a series of pictures from behind-the-scenes filming the promo for the ITV skating show which returns next weekend.
Holly, 39, co-hosts the show alongside Phillip Schofield and from January 17, 12 new celebrities will be taking to the ice.
And every year Holly's latest dress choice gets viewers talking.
Sharing the post with her seven million followers, she wrote: "This time next week we'll be getting ready for the return of @dancingonice ... just the escapism we need right now.
"See you next Sunday 17th January on @itv ... in the meantime, here's a throw back to October when we started this years promo... it’s always a privilege to step into a gown like this and I'm so looking forward to what’s to come..."
The photos show Holly wearing a white, floor-length gown which features a sweet-heart, corset-style top and lace sleeve on one shoulder while the dress dazzles with its intricate sparkly details.
And it's no surprise Holly has been inundated with messages about the look.
"Omg this dress is everything wow," wrote one.
Another gushed: "A beautiful fairytale princess."
"Princess holly," a third dubbed the presenter.
A fourth added: "I would get married in that."
"OMG THAT DRESS IS EVERYTHING I CANT WAIT!!" another screamed.
While another comment read: "My little girl is so excited to watch this. She loves all the pretty dresses."
