Holly Willoughby was left despairing at her own mistake as she made a big blunder live on This Morning.
The presenter was, of course, back on the ITV programme for Thursday's show alongside Phillip Schofield.
During the break of the popular show, Holly decided to quickly get on with some personal business and send a quick text.
But in her haste, it went a bit wrong.
READ MORE: Loose Women star Charlene White breaks down recalling sitting alone at aunt's lockdown funeral
As the camera returned to Holly and Phil as they sat on the This Morning sofa in the ITV studio, Holly appeared a bit flustered.
"Well to the person I have just sent a text message to very quickly in the break where I was about to say 'I need a new one', and sent it and though I've just got away with that with five seconds to spare...
"l I just looked down at it and 'one' has been replaced with 'bra' and it said 'I need a new bra.'"
She added: "I don't need a new bra, I need a new one. I deeply apologise."
But then Phil was intrigued to know what it is exactly she needs. "We'll never know what the one is," he teased.
"It was actually a BBQ," Holly admitted as Phil exclaimed: "In January!?"
And while Holly did apologise to the recipient of the text live on air, but not before the unknown man replied.
"Hello, I'm sorry, I don't think this message was for us," the man wrote back, leaving Holly slightly embarrassed and Phil in fits of laughter.
As she threw her arms in the air at her error, Holly shouted: "Oh no," before adding while giggling: "They have done laughy faces, thank God!"
A short time later, Phil asked his co-host if she managed to correct the situation.
To which she replied: "I said 'I meant one'... didn't correct it, I just moved on and it was fine."
And in a case of irony, Holly then realised they were about to be talking about sports bras in the latest fashion segment.
"I wish we weren't talking about sports bras," she said.
For all the latest news and gossip, click here to sign up to our newsletter
